by Paul Richards
Finally, a complete guide to live streaming is ready for your church media team with an included online learning course on UDEMY.com! Inside this book, you will find insights for ministry leaders who are considering the use of live streaming as an outreach tool for their church. This book will help church leaders understand how they can leverage the power of live streaming as a visual bridge connecting your church to the world. This book will provide perspective on best practices for live streaming church services and helpful reflections on real-life case studies from churches and pastors who are happily filling their pews with new members each week. Learn how to set up a digital donations strategy and enable your social media accounts to accept donations directly through YouTube and Facebook. This book will include actionable checklists for ministry leaders considering live streaming at their organization. It should become clear to you how your church can use live streaming and social media to reach new members and extend your reach to shut-ins. This book is accompanied by an online training course for technology directors and volunteers alike who may become the next “champions” of your live streaming program. Our online training course also includes a PowerPoint presentation template you can use to present the benefits of live streaming to your church leadership. At the end of this book, you will find a glossary of terms that will help you and your team familiarize yourselves with the type of technological vocabulary frequently used in live streaming. For many pastors, learning this type of information is like learning a new language. If you are interested in learning about church media and live streaming this book will be a walk an in the park. Feel free to download the audio version of this book and literally take a walk in the park as you listen.
Finally, this book was written to inspire readers to use modern tools to tell their organizations unique story about their faith. At the end of the day, live streaming is a storytelling tool helping organizations reach those who may need guidance, education, or simply a nudge in the right direction. Social media has become a medium for empowering individuals to like and share the things they believe in. We live in a world that is more connected than ever before. Understanding that everyone on earth is connected in some way, within six degrees of separation, will be an important stepping stone in our thinking about social media. Your church now has the power to reach people in large connected networks which include groups of family members and friends. These are the people that are most important and most influential in lives of your church’s current members and their extended online network. One of the main reasons why western religion has succeeded so greatly to this day is because it has always taken advantage of emerging technologies… The medium isn’t the message; it’s the medium that you use to communicate the message. In the 1500s, we saw the printing press emerge, and bibles were being printed for the first time in history. We saw an explosion of what was being made available in written form, with new translations that were suddenly available all over the world… Over the past one hundred years, we have churches moving on to the radio with the early evangelical churches that have now moved into TV and televangelism… and now today we are moving into a new form of communication, where you can distribute your message on digital platforms using social media. The churches that are the most successful and most resonate with people are the ones delivering their message in the places that people are listening. Those who are producing content in a form that is consumable and makes sense in the day and age that we live in, we are to prosper from the fruits of new communication pathways.
About the author
by Paul Richards
Paul is the Chief Streaming Officer for StreamGeeks. StreamGeeks is a group of video production experts dedicated to helping businesses discover the power of live streaming.
Every Monday, Paul and his team produce a live show in their downtown West Chester, Pennsylvania studio location. Having produced live shows as amateurs themselves, the StreamGeeks steadily worked their way to a professional level by learning from experience as they went.
Today, they have an impressive following and a tight-knit online community which they serve through consultations and live shows that continue to inspire, motivate, and inform business owners who refuse to settle for mediocrity. The show explores the ever-evolving broadcast and live streaming market while engaging a dedicated live audience.
As the Director of Business Development for PTZOptics, a multi-million dollar live streaming camera manufacturer, Richards has real-world experience growing businesses with live streaming.
Richards now specializes in the live streaming media industry leveraging the technology for lead generation. In his book, “Live Streaming is Smart Marketing”, Richards reveals his view on lead generation and social media.